Digital adoption vital for SMEs to stay relevant and competitive

Premalatha JayaramanThursday, February 16, 2017
Imri says for SMEmes to stay ahead in the ever-changing business landscape, the adoption of digital ways of doing business is the way to go (Pic by Muhd Amin Naharul/TMR)

Telekom Malaysia Bhd (TM) urges small and medium enterprises (SMEs) to adopt the digital way of doing business to stay competitive and efficient.

TM executive VP (consumer and SME) Imri Mokhtar said digital innovation would allow for a more level playing field, as it enables SMEs to increase their productivity while competing more efficiently.

He said innovation could also enable the companies to remain relevant in the current challenging economic situation.

“With data exchange upon us and moving at speeds beyond our imagination, and the Internet of things (IoT) changing the digital landscape of businesses around the world, SMEs in particular must embrace digital innovation to stay relevant in today’s business environment,” Imri told reporters after the launch of TM’s SME BizFest 2017 at Menara Kuala Lumpur yesterday.

He said for SMEs to stay ahead in the ever-changing business landscape, the adoption of digital ways of doing business is the way to go.

In conjunction with the SME BizFest 2017, he said TM will be offering a special SME BizFest campaign promotion, which provides all SMEs a specially-designed package comprising highspeed broadband connectivity and ICT value-added solutions with savings of more than RM2,000 when they register during the event.

He said the SME BizFest 2017, which addresses specific needs of SMEs, will showcase the latest digital and business solutions to assist SMEs in improving sales, marketing, boosting productivity and enhancing customer experience.

Imri said the SME BizFest 2017 is also expected to be held nationwide in locations including Kuala Lumpur (March 15), Kuching, Sarawak (March 30), Kota Baru, Kelantan (April 4), Johor Baru, Johor (April 11), and Kota Kinabalu, Sabah (May 11).

He said the exhibition will focus on three main areas of interests like engaging prospects, as well as empowering staff and exciting customer.

Contents of the exhibition will also be tailored according to the specific needs of the participants.

Imri said the event is targeted at SMEs, particularly the small-office home-office, micro and small business segments.

TM’s SME BizFest 2017 is expected to attract more than 6,000 participants.

“We expect more than 1,000 participants per venue. Based on the response that we received last year, we expect to see more participation,” he added.

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